Selling Your Sedona Home
It's a great day to be a seller! You probably haven't heard those words in a long time - but given the turn around in the market, and the continuing low inventory - It's a Great Day!
There are two things you must have to sell your Sedona home quickly: broad Internet exposure and an asking price that’s spot on! Here’s why...
You need broad Internet exposure to sell your home quickly because, today, almost all homebuyers (93%) begin their home search on the Internet. This is especially true for the Sedona market, which is composed mostly of second- and third-home buyers (55%). Since these folks live out of town, out of state and out of the country, a 2″ x 2″ photo buried in the local paper is not going to get them calling to view your home. Neither will the same little photo in the free real estate magazines that fill restaurant and grocery store racks.
And because of the ease with which sophisticated buyers, especially, can search the Web and see a variety of photos plus 360-degree virtual tours, even your home’s photo in a slick high-end magazine is a waste of marketing money. Instead, I put your home’s professionally shot photos and virtual tour all over the Internet’s top real estate search sites. Also, your home has feature status right here on this very site, which has been professionally designed and optimized for the search engines to attract buyers and investors the world over and get results. Read what Deborah Russell, a recent seller, said about my marketing:
Barbara has taken marketing to the next level by making her listings stand out and attracting more buyers....Her web site and her photos of the property are superior to others, and that makes the difference. She is honest, up front, and I knew exactly what was going on at all times. She knows the market, clients' needs and especially how to attract the right buyer.
To sell your home quickly, you also need an asking price that is spot on. What do I mean by “Spot on”? Suppose your price is $550,000, but comparable homes that have recently sold and ones currently on the market are priced in the $555 to 575 range.
At $550,your home will attract the flurry of buyer's and you will probably end up with multiple offers - OVER THE ASKING PRICE - Because the buyer's will see the VALUE in your home. And agents will want to show a home that is priced well. It’s a simple fact: the more showings your home gets, the more likely you are to get an offer, even multiple offers. So...
Bring buyers in with a competitive price, because when they see the price, they will run to the opportunity. Then, let the buyers compete against each other to buy your home! You could end up getting more than you ask.
During your inspection period you may even be able to disregard any of the buyer's repair items - as you can always say to the buyer - look at the deal you are getting! The negotiating power is now in your court.
Here's a letter I received from Barbara Baggoch, a recent seller whose home I sold. Listen to her story...
Dear Barbara, I wanted an experienced REALTOR® with HEART, and there you were — dynamite, professional, thoughtful, supportive.
You knew what you were talking about, and I benefitted by selling my sweet home in 6 weeks. You made this demanding long distance relocation "doable," with many laughs in between, and a "listening" ear when I was overwhelmed with my project.
Thank you for everything. You're in the right business and it shows!
So, let’s get your home sale started. Just call me at 928-301-0669 or email me. I always answer my phone unless I’m with a client. And if I am, I’ll get back with you sooner rather than later. This you can count on.
Photos © H H Studio, Adam Baker & Meglet127